Your Book :
Advice Print On Demand
We recommend that authors thinking about POD
Publishing On Demand read
Sell Your Book On Amazon - Brent Sampson
Aiming At Amazon - Aaron Shepard Link
If you can only afford one get Aaron's.
Amazon are probably the best route for POD they will
take care of most
things for you and advice what you can do to reduce
fees i.e. self sourcing
your ISBN numbers etc
We advice that all you need to do for yourself is to
market your book
independently with a web page for each book, this
will give you a marketing
channel independent of Amazon or any other POD
publisher you might choose.
Even if you link from your website funneling sales
through Amazon, you will be assisting
your general marketing and sales more
We recommend that authors, all authors publish on
demand their works and
free themselves from the need to give away
percentages to old world
publishers, who have already missed the digital
Bookshops demand large discounts, and these days
most books are purchased online.
Amazon, and others require large discounts from
authors (and publishers) so
why pay twice, its YOUR WORK.
Print publishing on demand puts you the author in
control. No one makes a
fortune from writing a first book, unless you have
written a 'Harry Potter'
and if you do write such a best seller, controlling
the books publishing and
marketing means you will keep a reasonable share of
any revenue, also you
will keep your own rights, copyrights, film rights
etc, whereas old
fashioned publishing small print may take away all
your rights, to you own work. Often many books
cannot be re-published due to such
If you do not write a best seller, at least by using
digital options YOU will get
a better return from your work. And if it turns out to be a substantially popular
work, then conventional
publishers will be beating a path to your door.
The only thing that you need to concentrate upon is
marketing your book.
Publishing through Amazon - looks like the best
You can leave the marketing to Amazon. However we
believe that it’s a very
good idea to build up your own independent marketing
strategy. This means constructing a webpage/site about each
book, and then optimizing with search parameters on the web. These last two
functions are all you
need in this digital publishing age, be in control,
you have no need of old world publishers anymore!
We are living in interesting times and
changing times for publishing.
The music industry with its distribution threatened
by the internet and mp3
downloads may try to retain its control to some
extent, however musicians can now do
it all for themselves. Similarly these changes are
now causing upheavals in
the publishing industry, due mainly to Amazon.
But the good news is that authors are in a better position to control and
benefit from their work, it
is your work after all.
Why do you need an old world publisher, when you have
Do you need a publisher to get your books into high
Why? When most books are now sold
You, the author, with digital POD are in complete command of your work,
and you can maximise
whatever the returns will be from your work due to
the opportunities now
available in the digital world.
If you you are convinced you have written a great best seller,
and you want a
traditional publisher, who will take about 70% of
the revenue and charge out
of your share for marketing and book shop discounts,
OK that route is
available for you; keep on submitting your
If you have realised that things have changed and your
work can be published on
demand and marketed by yourself (and Amazon) then we
The main thing to pay attention to after writing
your book is to market it
in the digital universe.
To build a promotional and factual webpage for it
and maximise this to
ensure that interested readers across the internet
universe can find it.
Advantages & Disadvantages
Selling through your own webpage is very
positive it promotes your work and you
will get full postal and email details
of all your customers. This is not
possible with book shop sales and not
available from Amazon.
Knowing who your readers are means you
can keep in touch, obtain feedback
promote new editions and new books etc.
Printing in batches can sometimes leave
you without any books to sell until you
re-order, so delaying your deliveries.
Short Print Runs
of short print runs of POD methods
allow, for corrections and updates, even
new and collectors issues i.e. variable
front covers and additional chapters,
and inclusion of graphics and internal
that BOOKSURGE have adopted a new
strategy – this is only to print and put
authors books onto Amazon.com and on no
other foreign Amazon!
This means that authors must buy books
from USA Booksurge then pay the fees
including posted i.e. to UK then Post to
Amazon UK and then give a discount.
However Print On demand is still a good
idea but for none USA nationals its
perhaps better to print with a local POD
The problem is much more acute if the
book has local and national
characteristics e.g. a local book.
This is another issue it is difficult to
get the large book shops to stock books
that do not enter their normal
distribution channels in the way these
have been set up.
We have a book about Mods and Soul music
in Manchester in the 1960’s – quite
specialised buy of great historical
interest in Manchester. But Waterstones,
WHSmiths and Borders cant purchase
locally and trying to contact nationally
either directly or via their own
distribution channels is very difficult
But on the bright side
Small bookshops should be happy, Ebay is
a good option, Amazon, and other web
channels and the best is to build a
promotional website and sell through it
as we have done, with quite a lot of
And we can do this for YOU.
The future must be for authors to
benefit most from their work, not
suffering from varying levels of give
away discounts and postage/delivery fees
eating away at tight margins.